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51 Best B2B Lead Generation Tools

One of the most important factors in creating profit is the implementation of a creative B2B lead generation system. This can be achieved in a variety of ways. The importance of finding leads in the business cannot be overstated because they drive the conversion process.

What is B2B lead generation?

B2B lead generation is the process of identifying and attracting potential customers for businesses. It is essential for businesses of all sizes, as it helps to create a pipeline of qualified leads that can be converted into paying customers.

Lead generation can be done through a variety of channels, such as content marketing, social media, email marketing, and paid advertising. The goal is to provide potential customers with valuable information and content that will encourage them to learn more about your business and its products or services.

Both the sales and marketing teams rely on B2B lead generation to capture prospective customers or clients. The potential customers are what we call “leads” and businesses should excel at obtaining the leads’ details, or “B2B Data”. Leads are provided with essential information that Sales can use to convert them into customers and Marketing can use to nurture them through blogs and social media.

Lead generation provides a steady supply of quality customers who will eventually patronize your products, which is essential to a business's success.

Why is lead generation important?

Lead generation is important for a number of reasons, including:

• It helps to create a pipeline of qualified leads that can be converted into paying customers.

• It helps to increase brand awareness and visibility.

• It helps to build relationships with potential customers.

•It helps to generate sales and revenue.

According to a 2016 study by the Content Marketing Institute, lead generation is the most important content marketing objective for 85% of B2B marketers. This shows just how important lead generation is for businesses of all sizes.

What Are the Types of B2B Leads?

Marketing qualified leads

A marketing-qualified lead (MQL) is someone who has expressed interest in your product, service, or brand based on your marketing strategy.

Sales-qualified leads

Generally, sales-qualified leads are those that have been deemed qualified, meaning someone that your team can already get in touch with to close the sale. As a result, your marketing efforts generally engage leads as MQLs before they become sales-ready.

The 50+ Best Lead Generation Tools

Similarly, B2B lead generation software needs sufficient weaponry to win the war. 

There are 50 B2B lead generation tools available today, and today, we'll take a look at how they work and how they can help your business grow.

We have categorized them according to your needs to make it easier for you to select the right tool.

Advertising tools

1. Google Ads

It is one of the most credible paid online advertising platforms. As the owner of the mighty Google search engine, it holds the strongest position in SEO, especially on longer keywords.

Monitoring your campaigns after they are launched and comparing them to your target should be your top priority. If there are lapses, make sure to refine targeting and optimization features for a more successful campaign.

2. AdRoll

This advertisement tool is highly embraced for its brilliant audience-targeting and cross-channel features. This cross-channel capability allows you to run across different web platforms like Facebook and Twitter!

3. AdEspresso

You can create, monitor, and analyze the results of your Google, Instagram, and Facebook campaigns in this digital marketing platform. Best of all, you can try it for free for 14 days.

4. Canva

You can create quality graphics quickly with Canva when we talk about it. With thousands of ready-made and tweakable templates, you can choose any design and customize it to suit your needs. In addition to the magnificent images and templates that are already in the free version, the Pro version contains more wonderful designs.

Email campaigns and marketing tools

5. Sendnow

SendNow is a powerful cold email marketing tool that helps teams streamline their email marketing efforts. It allows you to automate your cold email marketing campaigns. This means that you can set up your emails in advance and SendNow will send them out automatically at the scheduled times. This saves you a lot of time and effort, and helps you stay consistent with your email marketing efforts.

SendNow also offers a variety of features that can be used for lead generation, such as: Intuitive User Interface, Cold email automation, Elevate Email deliverability, Unified inbox, Real-Time Analytics etc. These features make it easy to send personalized emails to large lists of leads and track the results of your campaigns. By using SendNow effectively, you can attract more leads and grow your business.

6. MailChimp

It is one of the most popular lead-generation tools today, with over 12 million subscribers. It contains powerful features, such as automation and follow-ups, but is easy to use. With the free version, you can already store up to 2,000 email contacts and send 12,000 emails per month.

7. Constant Contact

It's a good alternative to MailChimp, especially if you have a large mailing list.

8. ActiveCampaign

Its Site Tracking capability analyzes the lead's behavior on the website and provides recommendations for how to respond. ActiveCampaign is a user-friendly tool for creating email marketing and marketing automation campaigns.

When visitors interact with your website, Condition Content allows you to modify content, such as images and text.

9. SendinBlue

Your business might benefit from Sendinblue if you're interested in growing relationships with clients through email campaigns, SMS messaging, marketing automation, and ads.

Simple drag-and-drop editing allows you to customize email and SMS campaigns. Campaign reports and real-time statistics allow you to track the performance of your campaigns.

Lead collection tools

10. Leadfeeder

As a result, you will have a list of individual companies that have visited your site, even before they have filled out a form.

There is also a free pricing plan and advanced features for a fee; you know how decision-makers arrived on your website and how likely they are to buy your product or service.

11. Prospect.io

In order to gather information from your audience, you can use Prospect.io's Email Finder feature or browse through its Chrome extension.

12. TrustPulse

With its social proof notification feature, it automatically notifies you when a prospect interacts with your website, making it perfect for beginners and nontechies.

13. AeroLeads

By adding it to the Chrome extension, Aeroleads will find a lead’s business email address and other relevant contact information. LinkedIn, AngelList and other related websites are the best places to use it.

14. Datanyze

In addition to determining what technology they are using, Datanyze features a prospecting tool that obtains their contact information immediately.

Email search tools

15. Voila Norbert

You can search prospects in bulk using a CSV file using Voila Norbert.

16. Hunter

The user-friendly interface allows you to quickly search for email addresses on the go. All you have to do is type a domain and the software will search for the email address pattern.

17. Skrapp

Skrapp's Email Finder Tool can be added as a Chrome extension to fetch verified email addresses of leads found on social media sites like LinkedIn.

You can also search for emails in bulk through its Bulk Email Finder.

18. Rocket Reach

Rocketreach lets you access lead information, such as phone numbers, addresses, and social media links, easily.

There are currently two plans available - enterprise and team. Enterprise plans offer unlimited lookups, easy CRM integration, and a shared lookup pool.

Email follow-up tools

19. Boomerang

It's a Gmail add-on that's great for email marketing. When you have a bunch of emails to write for thousands of contacts but want to send them later, Boomerang is the way to go. 

20. HubSpot Sales

By utilizing Hubspot's email marketing capabilities, you'll be able to drive leads down the sales funnel faster than ever before. With Hubspot's CRM-ready sales templates, you can send sales emails within seconds.

21. Yet Another Mail Merge

Using mail merge, you can send customized email marketing campaigns in a breeze and analyze their performance. With this powerful email marketing tool, you can create personalized emails to multiple recipients.

Data and email collection tools

22. Snov.io

The email verifier feature checks retrieved emails and immediately sends email marketing to recipients through Snov.io, which can be accessed via a Chrome extension or as a web app.

23. WPForms

The WPForms plugin for WordPress is regarded as one of the best lead generation tools in part because it is easy to integrate with other lead generation and marketing tools, including Aweber, MailChimp, Salesforce, and Drip.

24. Global Database

With Global Database, you can obtain credit risk information, company information, technology insights, and email addresses, as well as follow preferred profiles. The data is updated daily and can be filtered based on company size, industry, revenue, etc.

25. Sumo

Sumo helps you convert leads into subscribers, which increases your e-commerce business. With its List Builder and Welcome Mat features, it's easy to grow your email list. Welcome Mats load over your current page, increasing lead generation by collecting emails.

26. OptinMonster

The tool has over 50 templates by default, including floating bars, lightbox popups, inline forms, and side-ins. The tool lets you create onsite marketing templates such as floating bars, lightbox popups, inline forms, and side-ins.

Additionally, this app integrates seamlessly with WordPress and Shopify.

27. Convert Plus

The Convert Plus Exit Intent feature keeps departing visitors engaged with eye-catching pop-ups that encourage them to stay and collect their email addresses. It has the unique feature of differentiating old and new visitors so that you can display different offers to them based on their intentions.

As a final feature, it has a device detection feature that lets you select the type of device you are using.

Landing page building & capture tools

28. Unbounce

With its Smart Traffic feature, Unbounce sets itself apart from other software for creating landing pages as the latest and greatest benefit you can get. By continuously learning about the conversion results, Smart Traffic will do the A/B testing for you instead of doing it conventionally. 

In order to maximize conversions, Unbounce provides hundreds of one-of-a-kind landing page templates pre-designed for a specific niche.

29. SeedProd

With Seedprod, you can create sales pages, squeeze pages, and live previews before publishing. It's as simple as dragging and dropping. 

30. Instapage

You can also build landing pages with Instapage, which offers a drag-and-drop editor instead of conventionally selecting the position of your elements on a grid layout. You can place your elements virtually anywhere on the page instead of conventionally selecting their location. Your landing pages can be optimized by using Instapage's reports and tools.

31. Leadpages

With this lead generation platform, you can convert all those clicks into lifelong customers. In addition to 160 free templates, it offers A/B testing, conversion optimization tools, and analysis tools. Their pop-ups, called Leadboxes, help capture visitors and generate leads.

32. ClickFunnels

In addition to offering pre-installed funnels for specific products and services, ClickFunnels integrates well with other B2B lead generation tools such as Shipstation, Constant Contact, and MailChimp.

General marketing automation tools

33. Marketo

In Marketo, the Marketo Moments app, which is available for both Android and iOS, makes it easy to monitor campaigns. Marketo's unique and marvelous feature is its A/B email testing feature, which lets you test multiple subject lines, the sender's email address, and the date and time of the email in order to determine which email variant is most effective.

Did you know?

Lead generation is a challenge for 68% of businesses.

Source: CSO Insights

34. Pardot

In Pardot, you can look up the IP address of visitors to determine the company name and location of the visitor, which increases lead generation. With Pardot, you can keep track of your prospects' movements in real time with real-time sales alerts that automatically capture and analyze lead records.

35. Keap

With Keap, you can automate campaigns, and follow-ups, and generate custom quotes for your prospects easily.

Using Keap, you can build a professional-looking storefront for your business, complete with a digital shopping cart.

36. Contactually

In the end, Contactually can help you generate quality B2B leads quickly and efficiently.

Using Contactually's email templates will make it easier for you to send emails and keep in touch with your contacts.

Communication tools

37. Drift

Through its playbook branching feature, Drift can quickly create conversational flows and add chatbot skills, while seamlessly targeting contacts from marketing automation platforms such as Marketo and Pardot. 

Furthermore, you can set up rules to automatically connect each lead to the right salesperson using its advanced routing system.

38. Intercom

Your sales leads can be communicated smoothly with Intercom, and you can set conditional rules that trigger messages for visitors. A visitor can, for example, click a window if they spend one minute on a webpage and then they can send a message or use a live chat. That's cool, isn't it?

39. Tawk.to

Using Tawk.to, you can engage your visitors with Triggers and send customized messages in your own language. 

This platform has a collection of over 1,880 emojis in the visitor widget and agent dashboard, so there will never be a shortage of emojis.

40. Bontact

Bontact allows you to communicate through chat, phone, IM, and messaging services. Bontact serves small and medium businesses with a wide range of products and services. 

You can use predefined messages on a clean, intuitive dashboard, which simplifies the process of answering questions. 

Social media & forum tools

41. LinkedIn Sales Navigator

As one of the top B2B lead generation tools, LinkedIn Sales Navigator has over 260 million active users. A great feature of it is Saved Searches, which gives you a dynamic list of sales leads based on relationships, geography, tenure, company size, and others. 

You can also view a report showing who accepted and deferred your InMail campaigns with its InMail feature.

42. Twitter Search

Although Twitter is not as popular as Facebook, its Advanced Search option allows you to tailor your search according to words, phrases, hashtags, language, date, and other criteria.

43. Quora

You'll find hundreds of unanswered questions on their website if you search for anything related to your business or product. This online tool has become a hub for people who desperately want answers to their questions. You can gain sales leads by answering questions and knowing your area of expertise.

Contest tools

44. Vyper

It gives you the freedom to customize your design based on your brand or use modern design templates. Vyral is one of the most effective viral marketing campaign creators today. In order to identify and remove cheaters, it has a cheating and fraud detection facility.

Many leading brands have used Vyper to collect thousands of leads, including Coconut Bowls, Waiakea, and Founder.

45. Gleam

Through campaigns, competitions, and giveaways, Gleam can build your email list and acquire new subscribers. Using its Capture feature, you can trigger smart Capture popups and acquire emails based on visitor behavior.

Increasing subscribers and increasing interest in creators' content is one of the most common uses of the Gleam platform.

46. Rafflecopter

Despite its free subscription, Rafflecopter offers unlimited giveaway offers for lead generation campaigns. Basic plans already include prize photos, Pinterest integration, custom themes, and 24-hour email support. The higher “grow” subscription enables you to integrate your email list with other email services providers like MailChimp and ConstantContact.

Real-time analytics and virtually all themes are included in its premium subscription.

Customer research/survey tools

47. ProProfs Survey Maker

It lets you create polls, quizzes, popups, and surveys to help you capture relevant market data. ProProfs Survey Maker is used by brands like Sony, Dell, and DHL.

Using over 100 templates, you can easily create your own, customize it with your logo and theme, and measure your performance with Net Promoter Score surveys.

48. Qualaroo

Our advanced targeting provides deeper insights into your leads. This includes the domain of their website, their individual or business profile, and the length of their visit to your website. 

Using Qualaroo Nudge, you can ask the right questions to the right person based on your company's design and branding. 

Calendar scheduling tools

49. Calendly

The Calendly scheduling tool connects organizations with quality prospects by using phone tags and emails. It works seamlessly with Google, Office 365, and Outlook, preventing conflicts between events.

In addition, with the elegant interface, you can schedule the same slots for all your invitees, and they can mark the schedules on their selected calendars without ever having to register.

50. Doodle

In addition to revolutionizing meetings with shared calendars and collaborative sessions, Doodle is one of the world's most popular scheduling platforms. You can set time rules so your guests or customers are aware of your availability window so that all team member scheduled updates are reflected in Doodle itself.

51. Limecall

If you want a widget to allow your leads to immediately contact you, Limecall is your ultimate callback solution. Directing your leads to the appropriate company representatives, it minimizes the hassle your leads experience by personalizing and segmenting them. 

So which tool should I use?

Similarly, b2b lead generation tools are readily available to use, but it will depend on the needs of the individual. Masons don't just use the first tool they see in their toolbox. From there, you can determine what specific tools will address the gap in your needs.

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