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How to Nail Your Elevator Pitch

Who are you and what do you want?  

Whether introducing yourself at an industry event, selling a product, positioning your company, or simply selling your products, you need a solid elevator pitch.

This blog post provides you with information about elevator pitches and helps you structure your own pitch.

What is an elevator pitch?

An elevator pitch is a short speech that lasts between 30 seconds and two minutes explaining your background, business, or idea in a compelling and engaging way. 

I know that you think sharing your background, your business, and your idea takes much more than 30 seconds. That's why elevator pitches are so important: They provide the key, essential information and, ideally, leave the listener intrigued.

In this type of pitch, you should be able to deliver it whenever you have the opportunity. For example, when you run into a decision-maker in an elevator. It is also imperative to be concise; the whole pitch should last no longer than an elevator ride. The origin is surrounded by suspicions, ranging from early Hollywood screenwriters to eager journalists.

When you have only a few seconds to impress someone, you don't have time to stutter around or think of the right words.

How to structure your elevator pitch

An effective elevator pitch should do four things:

  1. Make your audience feel engaged.
  2. Describe the value proposition you offer.
  3. Showcase your distinctiveness.
  4. Problem-solve.

Make your audience feel engaged.

It might be a short story, an interesting statistic, or something you have in common after you introduce yourself.

Describe the value proposition you offer.

You should tell your audience why you're approaching them and what you have to offer. How will they benefit from meeting you, hiring you, or purchasing your product?

Showcase your distinctiveness

Your point of difference should be clear next. What makes you different from others?


Your goal is to leave them with the impression that you offer a solution to their problems-whether that is a new lead source, time savings through automation, or revenue growth.

How to get your elevator pitch ready

You should now focus on getting ready to deliver your elevator pitch whenever you get the chance now that you know what an elevator pitch is and how to structure it. Your goal isn't just to communicate but also to connect with your audience. Here are some tips on how to do that.

Write your elevator pitch down

In spite of the fact that you'll be talking, writing down your elevator speech can help you refine it. Start with two or three key points and work from there.

Your elevator pitch shouldn't sound like you're rote memorizing or reading from a script, but you should ensure you hit all the points you need. It can also help you become more precise so you're not repeating yourself.

In addition to writing it down, you can also use it as a memory tool. Neuropsychologists call this the "generation effect." If you generate and write down your own ideas, you are more likely to recall and regenerate them later.

Rehearse your elevator pitch repeatedly

Just to play one football game, NFL teams practice for six days. You should do the same.

Then, practice your pitch in front of an audience. Find a colleague or someone you trust who will give you an honest assessment of your performance.

After you're comfortable with it, try it out in real-life situations. You might attend a networking event or attend a conference to see if it works for you.

Personalize your pitch

Personalize your elevator pitch once you've mastered it. 

The more personalized your pitch is, the more effective it will be. If you know who you'll be talking to, you can tailor the main points to that person. 

Show some feeling 

Including stats and background information is great, but you also need to express yourself with emotion. 

It's easier to speak confidently and passionately about the benefits and problems you can solve if you believe in yourself, your product, or your company. 

You have a much better chance of making an impact on your audience if you can motivate them with an emotional reaction to your elevator pitch. 

Nail down your winning elevator pitch

Making an elevator pitch can be overwhelming if you haven't done it before. Creating a concise, compelling, and memorable speech in a short amount of time can seem like a big ask. However, in business, it's crucial. Follow these steps to nail your elevator pitch and impress!

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